Design for Scents
Exhibition Design
Company
Personal Project
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Background
Human sensory experience Is one of my favorite topics to explore in my design practice. As smells have a stronger link to memory and emotion than other senses. I wonder how it's possible to use smells as the main character and work along with other sensory experiences to tell stories. I came up with a proposal for a pop-up perfume store / exhibition to fulfill this idea.
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Outcome
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Designed a pop-up perfume store/ exhibition for multi-sensory experience
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Expertise & Skills
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Exhibition Design
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3D modeling: SketchUp
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Duration
1 month
DESGIN CHALLENGE
Design an exhibition using smells, spatial configurations, sounds, and visuals to tell stories
BRAND STORY
As the design exercise starting point, I chose the perfume brand Diptyque and 3 perfumes from the product line: L’Ombre dans l’Eau, Eau de Minthé, Tam Dao to develop the design concept. Those perfume created from stories:
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L’Ombre dans l’Eau tells the story of daydreams, a calm river, a summer slumber under a weeping willow...
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Eau de Minthé is inspired by a Greek myth, Eau de Minthé reinvents an
emblematic perfumery accord, fougère, drawing on the scent of mint. -
Tam Dao comes from the memory from the holy forests of Indochina, and the
velvety, milky scent of sandalwood burned in temples.
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These stories allow me to visualize the store experience.
L’Ombre dans l’Eau product image
Eau de Minthé product image
Tam Dao product image
USER JOURNEY
I mapped out users' experience and engagement opportunities in the store, as well as experience in the "smell rooms" based on each perfume's smells and stories.
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I wanted to recreate the travel and discovery experience in the pop-up, curate and guide customers through different smells. There will be a display of their products outside of the explore room, letting customers purchase them.
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RESEARCH, DESIGN & MODELING
After having a confident idea of the user flow, I made image boards to collect design inspiration.
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I started by looking at different floor plans that can bring experience in sequence: different shapes, disconnected or connected.
Styles of rooms and interactions.
Then, I sketched out each smell rooms experience.
Finally, I created the floor plan, made both digital and physical models to experiment with the ideas.
Floorplans
Elevations
Outside of the pop-up store
Inside of room 1
Inside of room 2
Inside of room 3
